MEDIA CHOICE

Frank Bailey, the planning partner at Holder Wilson Pearce and Bailey, chooses the new Organics campaign: ’The TV ad breaks the mould by offering more than just a mix of patronising haircare advice peppered with flakes of dandruff. But the great media idea goes to the poster work - which kicked off by trading in beauty experts for Melinda Messenger showering on Vauxhall Cross in a live outdoor display. The best public clean-up in years.’ TV ads: J. Walter Thompson; posters: media planner/buyer Laura Salem, Concord; creative Claydon-Heeley.

Frank Bailey, the planning partner at Holder Wilson Pearce and

Bailey, chooses the new Organics campaign: ’The TV ad breaks the mould

by offering more than just a mix of patronising haircare advice peppered

with flakes of dandruff. But the great media idea goes to the poster

work - which kicked off by trading in beauty experts for Melinda

Messenger showering on Vauxhall Cross in a live outdoor display. The

best public clean-up in years.’ TV ads: J. Walter Thompson; posters:

media planner/buyer Laura Salem, Concord; creative Claydon-Heeley.