MEDIA CHOICE

Claire Beale chooses the press ad for Absolut Vodka which appears in this month’s style press, including Vanity Fair and Arena, and comes with a packet of wheat seeds attached to the page. ’What a great idea - grow your own vodka - although I suspect it takes a little more time and effort than nipping down the offie for a ready-made bottle. But this is a neat twist to the usual sort of tip-on and, unlike the usual perfume samples that pervade the style press, it doesn’t make your magazine smell like a boudoir. It’s a smart example of the media and creative teams working together to achieve real standout for the client from the increasing clutter of magazine ads.’ Media planner/buyer: Honey Western, TMD Carat, creative work: TBWA.

Claire Beale chooses the press ad for Absolut Vodka which appears

in this month’s style press, including Vanity Fair and Arena, and comes

with a packet of wheat seeds attached to the page. ’What a great idea -

grow your own vodka - although I suspect it takes a little more time and

effort than nipping down the offie for a ready-made bottle. But this is

a neat twist to the usual sort of tip-on and, unlike the usual perfume

samples that pervade the style press, it doesn’t make your magazine

smell like a boudoir. It’s a smart example of the media and creative

teams working together to achieve real standout for the client from the

increasing clutter of magazine ads.’ Media planner/buyer: Honey Western,

TMD Carat, creative work: TBWA.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).