Emma Hall chooses the Ford Escort ’what do you do in yours?’ TV ad
which ran during Channel 4’s Sunday coverage of the Tour de France.
’As an ex-Tour de France widow, I have found myself actually enjoying
the coverage, particularly those muscular thighs on the screen. Ogilvy &
Mather’s Ford ad didn’t deprive me of those slick Lycra-clad bodies, and
managed to transform the Escort into a thrilling, action-packed car as
it pursued the race.’ Media planner, Ben Soppitt; media buyers, Hal
Kayali and Rory Lindsay, all at the Network; creative, Ogilvy & Mather.