MEDIA CHOICE

Eleanor Trickett chooses the Mates ad that appeared in Q, opposite an interview with Sheryl Crow: ’Such close attention to editorial detail is rarely seen - and this is such a great example I can’t believe it isn’t just a happy coincidence. The interviewer veers off the general music/Eric Clapton topics and starts asking Crow about her lifestyle. She replies to his cheeky question about her attitude to condoms with a full endorsement which runs over to the next page - via a full-page ad for Mates with great creative to boot. Breathtaking.’ Planned and bought by Daliah Reinhold at BBJ Media Services, creative by Ray Leach EMO.

Eleanor Trickett chooses the Mates ad that appeared in Q, opposite

an interview with Sheryl Crow: ’Such close attention to editorial detail

is rarely seen - and this is such a great example I can’t believe it

isn’t just a happy coincidence. The interviewer veers off the general

music/Eric Clapton topics and starts asking Crow about her lifestyle.

She replies to his cheeky question about her attitude to condoms with a

full endorsement which runs over to the next page - via a full-page ad

for Mates with great creative to boot. Breathtaking.’ Planned and bought

by Daliah Reinhold at BBJ Media Services, creative by Ray Leach EMO.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).