MEDIA CHOICE

John Owen chooses the More O’Ferrall LED display used by Sony to broadcast the latest news from the World Cup to passers-by at Vauxhall Cross, East India Dock Road, Hanger Lane and Hammersmith Broadway: ’Of course, most radio stations are carrying commentaries of all the games so, unless you’re a taxi driver with football-hating passengers or a rare pedestrian traversing the Hanger Lane gyratory system, the practical value is not massive. But it gives the Sony brand a cutting edge that goes well beyond such concerns.’ Media buyer: Lisa Radcliffe at Outdoor Connection, media planner: Harriet Frost at BMP Optimum.

John Owen chooses the More O’Ferrall LED display used by Sony to

broadcast the latest news from the World Cup to passers-by at Vauxhall

Cross, East India Dock Road, Hanger Lane and Hammersmith Broadway: ’Of

course, most radio stations are carrying commentaries of all the games

so, unless you’re a taxi driver with football-hating passengers or a

rare pedestrian traversing the Hanger Lane gyratory system, the

practical value is not massive. But it gives the Sony brand a cutting

edge that goes well beyond such concerns.’ Media buyer: Lisa Radcliffe

at Outdoor Connection, media planner: Harriet Frost at BMP Optimum.



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