MEDIA CHOICE

Mairi Clark chooses the reworked Pizza Hut ad with the former Chelsea manager, Ruud Gullit, screened on Sky during Chelsea’s clash with Arsenal last week: ’Everyone expected Pizza Hut to drop Gullit after his dismissal but it used the situation to its advantage. Chelsea fans were in the pub at half-time when this spot showing Gullit’s CV came on the TV. An example of celebrity endorsement backfiring but turned around by clever buying and good thinking.’ Media planner/buyer: Emma Paynter, IDK, creative: Abbott Mead Vickers BBDO.

Mairi Clark chooses the reworked Pizza Hut ad with the former

Chelsea manager, Ruud Gullit, screened on Sky during Chelsea’s clash

with Arsenal last week: ’Everyone expected Pizza Hut to drop Gullit

after his dismissal but it used the situation to its advantage. Chelsea

fans were in the pub at half-time when this spot showing Gullit’s CV

came on the TV. An example of celebrity endorsement backfiring but

turned around by clever buying and good thinking.’ Media planner/buyer:

Emma Paynter, IDK, creative: Abbott Mead Vickers BBDO.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).