MEDIA CHOICE

Claire Beale chooses the Absolut Vodka ads in the April issue of Esquire. ’The world’s first official interview with OJ Simpson since his civil trial may be raking over old bones, but Absolut Vodka’s Absolut Evidence ad capitalised on the feature with a fine example of smart media placement. It deserves full marks for opportunistic creative thinking.’ Media planner: James Layfield; media buyer: Gareth Williams, TMD Carat; creative: TBWA Simons Palmer.

Claire Beale chooses the Absolut Vodka ads in the April issue of

Esquire. ’The world’s first official interview with OJ Simpson since his

civil trial may be raking over old bones, but Absolut Vodka’s Absolut

Evidence ad capitalised on the feature with a fine example of smart

media placement. It deserves full marks for opportunistic creative

thinking.’ Media planner: James Layfield; media buyer: Gareth Williams,

TMD Carat; creative: TBWA Simons Palmer.