Media Choice:

John Owen chooses the Hula Hoops tactical ads, running in Newcastle United’s match programmes to greet the arrival of King Kenny Dalglish as Kevin Keegan’s successor. ’It’s always nice when people spot opportunities for tactical ads and even nicer when they actually use them. I trust the refreshment stalls at the ground were stocked up with extra packets of Hula Hoops to meet the inevitable surge in demand.’ Media planner/buyer: Ben Sjogren, Leo Burnett; creative agency: Publicis

John Owen chooses the Hula Hoops tactical ads, running in Newcastle

United’s match programmes to greet the arrival of King Kenny Dalglish as

Kevin Keegan’s successor. ’It’s always nice when people spot

opportunities for tactical ads and even nicer when they actually use

them. I trust the refreshment stalls at the ground were stocked up with

extra packets of Hula Hoops to meet the inevitable surge in demand.’

Media planner/buyer: Ben Sjogren, Leo Burnett; creative agency:

Publicis



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).