MEDIA CHOICE

Phil Holder, creative director of Holder Henry Pearce & Bailey, chooses the launch of the children’s drink, Ovaltine Power, which included sponsoring Cartoon Network’s record attempt at showing the most cartoons on TV in a day. ’I didn’t think seven-year-olds would drink a hot beverage, but I’ve discovered Ovaltine Power in the cupboard and my kids love Cartoon Network. The ’mugging’ of the event is a sound strategy.’ Media buyer: Hamish Davis, CIA Medianetwork; creative: in-house.

Phil Holder, creative director of Holder Henry Pearce & Bailey,

chooses the launch of the children’s drink, Ovaltine Power, which

included sponsoring Cartoon Network’s record attempt at showing the most

cartoons on TV in a day. ’I didn’t think seven-year-olds would drink a

hot beverage, but I’ve discovered Ovaltine Power in the cupboard and my

kids love Cartoon Network. The ’mugging’ of the event is a sound

strategy.’ Media buyer: Hamish Davis, CIA Medianetwork; creative:

in-house.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).