MEDIA CHOICE

Eleanor Trickett chooses Pretty Polly’s Sheer Lights insert which appeared in June’s edition of Marie Claire. ’Call me an anorak (actually, don’t) but the current trend for unusually shaped inserts is becoming a refined art. All too often one sees an insert which is an interesting shape but bears little relevance to the product.

Eleanor Trickett chooses Pretty Polly’s Sheer Lights insert which

appeared in June’s edition of Marie Claire. ’Call me an anorak

(actually, don’t) but the current trend for unusually shaped inserts is

becoming a refined art. All too often one sees an insert which is an

interesting shape but bears little relevance to the product.



’This one is an excellent example of a well-thought-out device. A

fabulous pair of legs will always knock you back 60 paces - whether

through envy or lust. Top marks for finding a way to make this pair of

pins even more stunning.’ Media planning Michelle Hunter, media buying

James Layfield, both at Eurospace; creative: TBWA.