MEDIA CHOICE

Phil Cresswell, the international broadcast director of MediaCom, chooses the Foster’s ad which ran in the premiere of Casino on Channel 4: ’I couldn’t help but be impressed by the thought behind this media placement. The spot was in the first centre break of the film and was last in the break to maximise the obvious link between the film and the Mafia family in the ad. Congratulations to the buyer.’ Media planning and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.

Phil Cresswell, the international broadcast director of MediaCom,

chooses the Foster’s ad which ran in the premiere of Casino on Channel

4: ’I couldn’t help but be impressed by the thought behind this media

placement. The spot was in the first centre break of the film and was

last in the break to maximise the obvious link between the film and the

Mafia family in the ad. Congratulations to the buyer.’ Media planning

and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).