Gerry Stevens, a media planner and buyer at Roose & Partners,
chooses the Kit Kat telephone boxes.
’I first noticed the Kit Kat telephone boxes over the Easter weekend as
I spent the entire time getting lost around London.
’What struck me was that something as simple as the Kit Kat logo in a
telephone box window stood out so much - particularly in a town where
you are constantly visually bombarded by advertising. It’s ironic, I
think, that we are constantly looking for bigger and more innovative
sites to advertise on and yet what got my cynical media head turning was
a telephone box.
’Further proof of its effectiveness is that I have just found myself
unwrapping a Kit Kat bar, something I certainly haven’t bought for a
very long time.’
Client Nestle Rowntree
Medium Phonesites’s Supersites
Media planning Jon Forsyth at MindShare
Media buying Ron Raisey at Concord
Creative J. Walter Thompson
Brief Provide a cost-effective boost for Kit Kat’s national high street