MEDIA CHOICE

Gerry Stevens, a media planner and buyer at Roose & Partners, chooses the Kit Kat telephone boxes.

Gerry Stevens, a media planner and buyer at Roose & Partners,

chooses the Kit Kat telephone boxes.



’I first noticed the Kit Kat telephone boxes over the Easter weekend as

I spent the entire time getting lost around London.



’What struck me was that something as simple as the Kit Kat logo in a

telephone box window stood out so much - particularly in a town where

you are constantly visually bombarded by advertising. It’s ironic, I

think, that we are constantly looking for bigger and more innovative

sites to advertise on and yet what got my cynical media head turning was

a telephone box.



’Further proof of its effectiveness is that I have just found myself

unwrapping a Kit Kat bar, something I certainly haven’t bought for a

very long time.’



Client Nestle Rowntree

Medium Phonesites’s Supersites

Media planning Jon Forsyth at MindShare

Media buying Ron Raisey at Concord

Creative J. Walter Thompson

Brief Provide a cost-effective boost for Kit Kat’s national high street

presence



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).