Simon Lee, the chief executive of MRI International, chooses the
advertising for Channel 4’s comedy programme, Trigger Happy TV.
’You must have seen him smiling inanely at you from posters on street
corners and magazine spreads.
’At first I thought the posters near our offices were down to a
disgruntled girlfriend venting her wrath against a two-timing ex. But
once the full media campaign swung into action, the world knew Trigger
Happy TV had arrived.
’The fly-posting (which no-one’s claimed responsibility for) and press
campaign reflects the programme perfectly and the integration into the
programme redefines innovative media. Channel 4 and its media cohorts
have worked hard to effectively encapsulate the most original show in
Client Channel 4
Medium Press and posters
Media planners Matt Andrews and Lisa Aitken at Michaelides & Bednash
Media buyer Nick Durrant, BMP OMD
Agency The Creative Partnership
Brief Raise the profile of new Channel 4 comedy programmes