Media Choice

Gareth Jones, a print buyer at the Manchester advertising agency, BCMB, chooses the Wales Tourist Board’s unusual approach to outdoor media.

Gareth Jones, a print buyer at the Manchester advertising agency,

BCMB, chooses the Wales Tourist Board’s unusual approach to outdoor

media.



’I was at the Travel Show at G-Mex in Manchester when I happened across

a pavement artist lying on the floor, painstakingly recreating a

landscape of a castle in Wales, with the headline: ’Truly inspirational

scenery is just two hours away.’ This scene was tied to a postcard which

gave people a chance to enter a competition, as well as directing them

to the Wales Tourism stand.



’It was good to see use of a new medium continuing the ideas of an

original campaign. Following such award-winning exploits as graffiti-ing

the message on to the back of a lorry or getting road repair men to wear

it on their jackets must have been tough, but this stunt shows that

original thinking is still behind the Wales campaign.’



Client The Wales Tourist Board

Brand Wales

Medium Pavement artist and hand-out postcards

Media planner and buyer Craig Addy and John Darren, FCA!

Creative FCA!

Brief Do something innovative that would get noticed at travel shows



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