Media Choice

Vicky Gillan, the brand director of Emap Active, chooses Lynx’s regional press ad.

Vicky Gillan, the brand director of Emap Active, chooses Lynx’s

regional press ad.

’The Birmingham Evening Mail isn’t where you would expect to find a

great ad but on a recent visit to the Midlands I was pleasantly


’At first glance I thought that I’d stumbled across one of those corny

wedding pages. But then I realised that in every photo the same guy had

married nine different girls.

’At the bottom of the page the Lynx effect explains all. Further reward

comes in the copy when you realise that the handsome cad has subtly

changed his name and home town with each bride: William Taylor, Bill

Taylor, Willie Taylor, etc.

’This is yet another fresh and cheeky execution in an excellent


Client Elida Faberge

Creative Hugh Todd and Adam Scholes, Bartle Bogle Hegarty

Medium Regional newspapers

Media agency Initiative Media

Media planner and buyer Melanie Greenhill

Brief Extend the Lynx effect campaign through regional press

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).