Media Choice

Eleanor Trickett is impressed with Hewlett-Packard’s use of motorcyle couriers as an advertising medium.

Eleanor Trickett is impressed with Hewlett-Packard’s use of

motorcyle couriers as an advertising medium.



’I normally pretend to be in a terrible hurry whenever I see a protest,

but at Liverpool Street station last week, I realised that all was not

as it seemed.



’Couriers Against Digital Senders is a faux-action group set up to

protest against the new HP Digital Sender, claiming that the

near-perfect quality of its reproduction is diddling them out of work.

Further investigation revealed that 5,000 senior City types were

targeted with a hand-delivered package containing information and the

message: ’You could’ve received this in a fraction of the time, at a

fraction of the cost.’



’I, for one, support the couriers. It will be a sad day when firm,

leather-clad bottoms exit my life.’



Client Hewlett-Packard Digital Sender 9100C

Medium Fake demonstration and hand-out

Media planners Lee Hirschman and Leigh Fowler, Perspectives

Brief Highlight the speed and cost savings gained by using Digital

Sender technology



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).