MEDIA CHOICE

Eleanor Trickett picks the lastminute.com Post-It note that was stuck in the Evening Standard’s Hot Tickets magazine two weeks ago.

Eleanor Trickett picks the lastminute.com Post-It note that was

stuck in the Evening Standard’s Hot Tickets magazine two weeks ago.



’I know we’ve all seen Post-It notes before, but the placing of the ad

in Hot Tickets stuck out (excuse the pun) because, compared with its

predecessors, it took a much less scattergun approach.



’Going to the nightlife section in Hot Tickets I was immediately

confronted by the note slapped on to the restaurant section. The note

read: ’Make this ad the only thing you take away tonight,’ suggesting

that I visited lastminute.com for easy online booking - which I did.



’I’m sure that, given the number of people who must have seen the ad if

the Post-It note-bedecked tube carriage I was travelling on is anything

to go by, I wasn’t the only one to have used the service.’



Client lastminute.com

Medium Hot Tickets magazine (free with the Evening Standard)

Media planning and buying Richard Peters at New PHD

Creative Tom Spicer and Sergio Martin at M&C Saatchi

Brief Make the medium fit in with lastminute.com’s

proposition,persuading Hot Tickets to rearrange its editorial to

accommodate the message