Mairi Clark chooses the ad for Sony Playstation in January's i-D:
'I'd always felt Playstation's press work wasn't as strong as its TV but
then I spotted this four-page sequence.Created by the artists, Matt
Jones and Kaws, in conjunction with TBWA GGT Simons Palmer, it hoodwinks
you into thinking it's an i-D-style 'dawn of an art' feature before you
realise that one of the Playstation symbols appears subtly somewhere in
each of the pictures.' Planned and bought by Terence Cassano at Manning
Gottlieb Media, creative by TBWA GGT Simons Palmer.