Brian Thomas, the managing director at the Lee Thomas Partnership,
picks Bodyform's posters on the backs of London buses.
'Last week I was driving in London when I was stunned by the vision of a
lady dressed as a gigantic Bodyform pantyliner dancing madly in front of
me on the back of a bus.
'In my view, it is a stunning idea that will generate lots of impact
among the target market. This is the first time I have seen this idea as
a poster - in fact, I think it's the first time I've seen any such
sensitive advertising on the back of a bus. Brave client for approving
Client SCA Hygiene Products
Medium Bus rears, phone boxes
Media planning and buying Clare Belsten at Carat
Creative Forsman & Bodenfors (adapted in the UK by Roose & Partners)
Brief Achieve maximum impact using innovative media routes following
Bodyform's decision to move away from TV