MEDIA CHOICE

Brian Thomas, the managing director at the Lee Thomas Partnership,

picks Bodyform's posters on the backs of London buses.



'Last week I was driving in London when I was stunned by the vision of a

lady dressed as a gigantic Bodyform pantyliner dancing madly in front of

me on the back of a bus.



'In my view, it is a stunning idea that will generate lots of impact

among the target market. This is the first time I have seen this idea as

a poster - in fact, I think it's the first time I've seen any such

sensitive advertising on the back of a bus. Brave client for approving

the copy.'



Client SCA Hygiene Products

Medium Bus rears, phone boxes

Media planning and buying Clare Belsten at Carat

Creative Forsman & Bodenfors (adapted in the UK by Roose & Partners)

Brief Achieve maximum impact using innovative media routes following

Bodyform's decision to move away from TV



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).