MEDIA CHOICE

Stephen Carter, the managing director and chief operating officer

for ntl UK and Ireland, chooses an 'animated poster' for Comic Relief on

the Maiden Transvision site at Victoria station.



'Maiden and ITN have pioneered a format where the 48-sheet poster meets

quasi-broadcast technology. A blend of poster advertising with news

created for the screen gives the creative and media communities an

opportunity to develop something new, such as this animated version of a

48-sheet poster.



'Instead of staring at delayed departure times, there's now a fun,

attractive alternative to look at - a bit like Comic Relief really!'



Client Comic Relief



Medium Maiden Transvision



Media planner/buyer Louise Combes, Comic Relief



Creative Rainey Kelly Campbell Roalfe/Y&R



Creative adaptation Spike Partnership



Brief Create awareness and stimulate response for Red Nose Day.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).