Stephen Carter, the managing director and chief operating officer
for ntl UK and Ireland, chooses an 'animated poster' for Comic Relief on
the Maiden Transvision site at Victoria station.
'Maiden and ITN have pioneered a format where the 48-sheet poster meets
quasi-broadcast technology. A blend of poster advertising with news
created for the screen gives the creative and media communities an
opportunity to develop something new, such as this animated version of a
'Instead of staring at delayed departure times, there's now a fun,
attractive alternative to look at - a bit like Comic Relief really!'
Client Comic Relief
Medium Maiden Transvision
Media planner/buyer Louise Combes, Comic Relief
Creative Rainey Kelly Campbell Roalfe/Y&R
Creative adaptation Spike Partnership
Brief Create awareness and stimulate response for Red Nose Day.