Customer magazines increase brand loyalty by 32 per cent, according to Millward Brown research conducted on behalf of the Association of Publishing Agencies. Customers spend an average of 25 minutes reading a customer magazine and 44 per cent of readers take some sort of positive action after reading a magazine, rising to 78 per cent in the retail sector. The research was based on a sample of 2,928 interviews.
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Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).