Sci-Fi, the digital channel, is backing its Movie at 10 strand with the creation of an animated character called GEEKboy. The channel has created a series of 60-second animations featuring the character and using the line: "There's a little bit of GEEK in all of us." The on-air executions will be backed with print and merchandise activity from 10 October.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).