Media director role for Russell as Raad retires from the IPA

The IPA has chosen the Radio Advertising Bureau’s Geoffrey Russell as its new media affairs director.

The IPA has chosen the Radio Advertising Bureau’s Geoffrey Russell

as its new media affairs director.



Russell, director of special projects and RAB company secretary, will

join the organisation on 17 January 2000.



He replaces John Raad who retires in February, after 22 years at the

advertising and media agency body, tackling a range of regulatory

issues.



Russell has spent the last six years at the RAB, focusing largely on

promoting radio, which has helped the medium to double its share of

display advertising.



The former McCann-Erickson ad man was also instrumental in persuading

the Government to scrap its law on including mortgage repayment warnings

at the end of financial radio commercials.



One of his key roles at the IPA will be to oversee the IPA Media Policy

Group, a collection of senior media agency people. They include Graham

Duff, chief executive of Zenith Media, MediaVest chief executive Jim

Marshall, and Marc Mendoza, managing director of Mediapolis.



The group, chaired by Carat chief executive Ray Kelly, meets once a

month to discuss issues about regulation of the media industry, such as

the Davies report on the future funding of the BBC.



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