Media: Double Standards - 'I stare into space and sigh during the ad breaks'

Two mischievous drivetime DJs who swapped jobs claim they are now happy in their natural homes.

LUCIO - DRIVETIME DJ, CAPITAL

- What's the secret of a good drivetime show?

It's the end of the workday for most people, so it's the start of their free time for the day. Recognise that and reflect it with the pace of the show and what you talk about. No-one cares by 4pm what the morning papers were saying. It's all about tonight and tomorrow!

- Why did you switch stations?

I grew up listening to Capital Radio. In those days, while Radio 1 had country-pub darts with DLT, Capital had Kenny Everett, Chris Tarrant, John Sachs, David Jensen - it was all about London and played great music. The opportunity to create radio so good it makes Radio 1 sound as out of touch as it did then can only be achieved at a station with the heritage and resources Capital has.

- What new things will you bring to your drivetime slot?

It'll be similar to the Xfm show because I am on it, but different. Listen!

- How would you describe your presenting style?

Irreverent, mischievous, friendly.

- What's the best promotion for an advertiser you've ever run?

Probably table fussball, which we did during the World Cup, for The Italian Job. Forty-five seconds each way, Italy vs England, with me and the producer Paul Raffaelli playing each other and two listeners picking one of us to win £1,000.

- What other stuff do you do in the media aside from the show?

I write for a number of magazines, plus contributeto various TV projects and voiceovers.

- What's the worst song you've ever played on air?

Cliff Richard's Devil Woman on Xfm, but it kinda worked!

- What are your favourite tracks on your iPod at the moment?

I don't have an iPod. Or a PC, or a laptop, or a BlackBerry. I'm a bit technophobic.

- Do you think radio still has the power to attract mass audiences?

Ninety-five per cent of the population listens every week. Radio will be around for as long as people need entertaining while doing something else such as driving, hoovering, making dinner, working, painting. The remote control killed the TV star, radio is still as strong as ever.

- Which presenters/entertainers have most influenced your own approach?

Simon Mayo at Radio 1 breakfast was probably the most influential show growing up. Kenny Everett had the funniest show ever. Johnny Walker is the best radio DJ on the planet and thanks to Simon Hirst, who taught me how to use the desk at my first station The Pulse!

- What's the most exciting trend in music right now?

Anything goes. MySpace and the iPod have opened new music to the masses. And it's acceptable now to have a varied music taste. The most exciting trend is kids in their bedrooms with a MySpace account.

- What do you do during the ad breaks in your show?

Well, at Capital they are only a minute long, so I'll have to find another time to go and smoke!

RICHARD BACON - DRIVETIME DJ, XFM

- What's the secret of a good drivetime show?

If you've ever heard my show, you'll know I've yet to discover it.

- Why did you switch stations?

As much as I've enjoyed Capital, Xfm's always felt like more of a natural home. My previous stint there was my favourite job I've ever had. Apart from the music, I can indulge my sense of humour more. In taking the Capital job, I thought maybe I could be a mainstream radio show host, but I've learnt that my instincts aren't mainstream. Lucio grew up listening to Capital, and he seems as happy with the way everything's panned out, as I am.

- What new things will you bring to your drivetime slot?

No idea. That's why I haven't been able to sleep most nights, and just stare at the ceiling and feel sick.

- How would you describe your presenting style?

Professionally ramshackle.

- What's the best promotion for an advertiser you've ever run?

British Airways sent me to a five-star hotel in Mumbai for a week. Had a lovely time. Can't imagine it helped them flog any more flights, nor added to any listener's enjoyment. But let me stress, I had a lovely time.

- What other stuff do you do in the media aside from the show?

Oh, don't be so coy. You know who I am.

- What's the worst song you've ever played on air?

The one I hate most at the moment is NeYo's aptly named So Sick. But the only song I refused to ever play again, after just one airing, was Nelly's Country Grammar. That's a decision I still stand by.

- What are your favourite tracks on your iPod at the moment?

The Automatic - Monster. The Mamas and The Papas - California Dreaming. The Terry and June theme. Lily Allen - LDN.

- Do you think radio still has the power to attract mass audiences?

Not when Lucio's on (for God's sake, it's a joke!).

- Which presenters/entertainers have most influenced your own approach?

Johnny Vaughan and Chris Evans.

- What's the most exciting trend in music right now?

MySpace. Even if it's already been cynically hijacked by record labels, it's still an amazing way for bands to tell the world about themselves and talk to people without any cost at all. That's just the best.

- What do you do during the ad breaks in your show?

I'm afraid Capital's two-ad policy has ruined this question. There's no time for me to do anything - the ads are over so quickly, and it's straight back to the music. So I normally just stare into space, and sometimes have a little sigh while thinking about Xfm.