Media: EDF Energy first sponsor for The Boat Race

EDF Energy has signed up as the first broadcast sponsor of The Boat Race, which is being shown on ITV1 on 27 March. As well as the Oxford v Cambridge race, the sponsorship includes credits on a film charting the development of the two squads over the past year. The deal was negotiated between Andy Thompson at ITV Sales and Keith Impey at Sports Media Limited.

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