The Media Edge has reshuffled its top management with the promotion
of Charles Courtier to the position of global chief executive, working
alongside the global chairman, Beth Gordon.
Courtier, who has held the post of managing director for The Media Edge
in Europe, the Middle East and Africa, will move to the media network's
global headquarters in New York this summer. He will be succeeded by
Hans Germeraad, the managing director of the specialist internet company
Interactive Marketing Partner.
Courtier's promotion follows the ousting of Paul Woolmington from The
Media Edge at the beginning of the year (Campaign, 12 January), where he
was the vice-chairman and chief strategic officer. His departure came
just eight months after the global media network was bought by WPP.
Commenting on Courtier's appointment, Gordon said: 'Charles was
instrumental in the development of the strategy to launch The Media Edge
across the Europe, the Middle East and Africa and doubled revenues for
the region in two years. I know that he is an extremely able and
inspirational leader and one who is ideally suited to take The Media
Edge to the next stage.'
Courtier has led the development of The Media Edge across 37 countries
and was previously the managing director of Young & Rubicam Media in
Before Interactive Marketing Partner, Germeraad was the chief executive
for Carat in Germany and central Europe and in 1987 he founded
Initiative Media's Netherlands subsidiary.
Courtier said of Germeraad: 'I am confident that he will inject fresh
ideas and new ways of working to a very successful and dynamic region.'