Media Edge revamp sees Courtier given role as global chief

The Media Edge has reshuffled its top management with the promotion

of Charles Courtier to the position of global chief executive, working

alongside the global chairman, Beth Gordon.



Courtier, who has held the post of managing director for The Media Edge

in Europe, the Middle East and Africa, will move to the media network's

global headquarters in New York this summer. He will be succeeded by

Hans Germeraad, the managing director of the specialist internet company

Interactive Marketing Partner.



Courtier's promotion follows the ousting of Paul Woolmington from The

Media Edge at the beginning of the year (Campaign, 12 January), where he

was the vice-chairman and chief strategic officer. His departure came

just eight months after the global media network was bought by WPP.



Commenting on Courtier's appointment, Gordon said: 'Charles was

instrumental in the development of the strategy to launch The Media Edge

across the Europe, the Middle East and Africa and doubled revenues for

the region in two years. I know that he is an extremely able and

inspirational leader and one who is ideally suited to take The Media

Edge to the next stage.'



Courtier has led the development of The Media Edge across 37 countries

and was previously the managing director of Young & Rubicam Media in

Europe.



Before Interactive Marketing Partner, Germeraad was the chief executive

for Carat in Germany and central Europe and in 1987 he founded

Initiative Media's Netherlands subsidiary.



Courtier said of Germeraad: 'I am confident that he will inject fresh

ideas and new ways of working to a very successful and dynamic region.'



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).