MEDIA: ESCAPE ROUTES: AN EXPERT’S VIEW - Escape Routes offers good tips and affordable travel ideas, Louise Jones writes

As someone with a passion for travel, I was delighted to have an excuse to read Escape Routes. The first thing to say about this magazine is that it is not like Conde Nast Traveller. Traveller’s delicious photography, luxurious and obscure features such as Jiuzhaigu in China sets it apart from the rest. Escape Routes looks like it was born out of Traveller and Lonely Planet put together.

As someone with a passion for travel, I was delighted to have an

excuse to read Escape Routes. The first thing to say about this magazine

is that it is not like Conde Nast Traveller. Traveller’s delicious

photography, luxurious and obscure features such as Jiuzhaigu in China

sets it apart from the rest. Escape Routes looks like it was born out of

Traveller and Lonely Planet put together.



The magazine, for the moment, is quarterly and is jam-packed with family

friendly, mainstream ideas for a day out, weekend away or a proper

holiday.



Its focus is on travel and leisure, with features ranging from 48 hours

in New York to how to get a flight upgrade.



Its personality is functional and no-nonsense, with leisure solutions

that are affordable. The magazine is also full of interesting ’escape

tips’ to make you a more ’sussed’ traveller. The photography, though, is

not inspirational.



There would seem to be a market for Escape Routes. Although recent

statistics have shown we’re working longer hours than the rest of

Europe, our leisure time is becoming increasingly important.



People want simple, interesting and easy leisure ideas. This is what you

get from Escape Routes and there really does seem to be something for

almost everyone.



What makes the magazine more interesting is its e-commerce site,

www.escaperoutes.net.



It’s like having a 24-hour dedicated travel agent at your

fingertips.



They describe it as a ’one-stop shop’. On the website you can find all

sorts of things including the latest travel offers and the weather

abroad.



I have already book-marked the site, but the holiday solutions are a bit

too packaged for my liking. I hope that as the site develops they offer

more bespoke and independent solutions. The secret to its success will

be to keep this site constantly updated.



I’m off to Thailand in November. I shall be buying a pair of

cotton-rich slouch socks for the flight as recommended by Escape tips. I

will also be armed with my Escape Routes guide to shopping in Bangkok. I

can hear my credit card whimpering as I write.



Louise Jones is managing director of MSc.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).