'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

Media Eyes: billboards will track the ages of passers-by
Media Eyes: billboards will track the ages of passers-by

Digital outdoor ads specialist Ocean Group has partnered with Network Rail to bring the screens to Birmingham New Street Station.

Known as Media Eyes, the screens will survey passers-by's demographics and select the most appropriate adverts for their current audience. The smart screens can also display community content and emergency information if required.

The deal sees the first major contract win for Ocean Group since last year's acquisition of Signature Outdoor, and its first landmark deal with Network Rail. The deal was negotiated by Signature Outdoor for Ocean Group.

Three LED screens measuring, 30 metres by seven metres, are set to launch at the end of September at the rail, retail and business hub. The addition of the screens is part of a £200 million investment in the redevelopment of Birmingham's infrastructure.

Tim Bleakley, the chief executive at Ocean Group, said: "This multi-million pound investment is a significant addition to the Ocean portfolio in a prestige transport and retail environment.

"The Media Eyes will allow advertisers to reach premium rail passengers, business and retail audiences in one of the UK’s fastest growing cities."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More