MEDIA: THE FACE: AN EXPERT’S VIEW - In its 20th birthday issue, The Face still offers great articles

I’ve often thought that when you can look back on an event in your post-pubescent life and say ’oh yeah, I did that 20 years ago’, then it’s a sign that you’re getting on.

I’ve often thought that when you can look back on an event in your

post-pubescent life and say ’oh yeah, I did that 20 years ago’, then

it’s a sign that you’re getting on.



So I was shocked to hear that The Face is 20 years old. ’Surely not,’

you cry, ’I remember buying that 100th special issue only three or four

years ago, don’t you?’ Sorry. That was 1988.



As a music-obsessed spotty teenager, I was pretty chuffed with its

arrival.



It was so much cooler than the other music press - and the print didn’t

turn your hands black. Even when it evolved from a purely music-slanted

publication in to a style bible, I didn’t mind. It played a formative

part in my own personal development.



I distinctly remember reading a great article about Terry Gilliam’s

struggle to make Brazil and deciding there and then that I wanted a job

like that, and I’ve spent the following years chasing that particular

rainbow.



At college, we design students would refer to it in reverential

tones.



And no matter how scuzzy a graphics student’s bedroom was, their copies

of The Face were always neatly stacked in proper order so you could see

those little squashed images of the covers on the spine. So, how’s the

old rag keeping these days?



Well, if the 20th birthday special edition is anything to go by, there’s

life in the old girl yet. It’s a credit to The Face’s reputation that it

can pull in some big names to contribute to this issue, which comes

lovingly wrapped. I’m happy to see good articles covering the whole of

today’s style culture and not just loads of fashion spreads.



Talking of fashion, the first few pages feel more like Vogue, with Louis

Vuitton in The Face. What’s that about? Oh yeah, of course, it’s the 80s

revival. But, once you trawl past the Gucci ads, there are some gems to

be had, although the naked girl in the sunglasses spread isn’t one of my

favourites.



That said, it’s still the standard to which all its imitators aspire and

it’s always my first stop when I need to know what’s ’goin’ down’.



Hopefully we’ll all be around to celebrate The Face at 40. Happy

birthday.



Publisher Emap Elan East

Frequency Monthly

Full-page colour ad rate pounds 6,325

Circulation 61,341

Cover price pounds 2.70

Advertisers include Versace, Ralph Lauren, Cartier, Gucci, Morgan’s

Spiced, Chanel, Firetrap



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