Media Faulds has picked up the contract for Trinity Mirror’s Daily
Record and Sunday Mail newspapers.
The Edinburgh agency won the pounds 2 million planning and buying
business after taking part in a three-way pitch against CIA Medianetwork
Scotland and Media Vision.
The agency’s joint media directors Gillian Eatwell and Nick Mullins will
oversee the account.
The pair have already started drawing up a media strategy.
The Daily Record is Scotland’s most popular daily, recording a
circulation of 626,646 in the last ABCs.
The account came up for review after incumbent Feather Brooksbank
resigned the business when it merged with Carat, which handles media for
Trinity Mirror rival News International.
Steve McLaughlin, circulation director at The Daily Record and Sunday
Mail, said: ’The company is committed to retaining its position as
Scotland’s number one newspaper publisher. We believe the clear
understanding of our media requirements and business needs shown by
Media Faulds will ensure we achieve that.’
Faulds marketing director Ian Wright said: ’This is a prestigious
appointment and we are delighted to be working with one of Scotland’s
most famous brands.’
Fauld’s clients include Royal Bank of Scotland, BBC Radio Scotland, the
Central Office of Information and Scottish Power.