Media: Ford renews its sponsorship of talkSPORT Breakfast Show

Ford has renewed its sponsorship of talkSPORT's Alan Brazil Sports Breakfast Show. The deal, worth £1.5 million, will also see Ford become one of the station's official partners for its World Cup 2006 coverage. As part of the World Cup package, a fleet of Ford vehicles will be talkSPORT-branded.

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