You have to understand that I’m not hung up on my body image. I
mean, I’m pretty good at making sure my hemline’s just long enough to
hide my flab. You’d never know, really. Until bikini weather, that
And with spring in the air (sort of), thoughts turn to sun, sand and
cellulite. Personally, I don’t mind a bit of orange-peel flesh, but
these days looking after your body is not a pursuit of vanity but of
In the late 90s we’ve been encouraged to see the quest for the body
beautiful not as a road to firm buttocks but simply a drive for a more
So there’s a market for a magazine like Good Health, recently bought by
Cabal Communications and relaunched this month. The cover straplines got
me interested straight away: five good reasons to spoil yourself; drink
wine, eat cake, go shopping and have sex. All my favourite things,
though not necessarily in that order.
But inside, the magazine was a big disappointment. The editorial was
bitty, insubstantial and uninformative. Articles on the Alexander
Technique, giving your man an MOT and depression were too superficial to
be of any real use. I couldn’t find anything original.
Worse, though, were the ads, which really lowered the tone of the
magazine; virtually the first I spotted was a tacky full-page ad for a
I really wanted to like Good Health because, like many of my friends and
colleagues, I’ve got a voracious appetite for the subject and would
happily buy armfulls of mags on the topic; reading about it makes me
feel as though I’m doing something healthy.
I hope the problem with the magazine lies in the fact that it is in a
transitional phase between publishers. If not, then I diagnose a
terminal illness for Good Health.