The Hallmark Channel is rebranding its on-air look, replacing its crown logo with a series of dramatic landscapes. The rebranding, Hallmark's first in five years, comes one year after Hallmark's non-US operations were acquired by Sparrowhawk Media, the company chaired by David Elstein. The creative agency Bruce Dunlop & Associates created the new look.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).