Media: Hallmark Channel rebrands its on-air look

The Hallmark Channel is rebranding its on-air look, replacing its crown logo with a series of dramatic landscapes. The rebranding, Hallmark's first in five years, comes one year after Hallmark's non-US operations were acquired by Sparrowhawk Media, the company chaired by David Elstein. The creative agency Bruce Dunlop & Associates created the new look.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).