I’m always sceptical when looking at this sort of magazine. The
contrived photographs of interiors with fresh flowers adorning every
corner are a turn-off. And I’m wary of stencilling. So I shuddered when
I saw Your Home’s coverlines - ’Make a shelf’, ’Transform a basic bed’
and ’Decorate with script’.
The content offers a lot more to be enthusiastic about. Gruner & Jahr’s
new title is bold, bright and full of interesting ideas for just about
every part of your home, although I’m not sure I’d go as far as rescuing
things from skips and ’adapting’ them. Your Home is targeting 25- to
44-year-olds, but I think it will have more success with younger
Aimed at first-time buyers, the cost is crucial, not just of the items
featured in the magazine but its pounds 1.70 cover price. It was a
relief to see names like Ikea, Wickes and MFI on the list of stockists -
ideas that cost three times your monthly salary are depressing. Even the
more expensive items were from high street retailers.
’Diana’s design solutions’ and ’Colin’s house surgery’ are naff and
should go. Even I know a leaking roof is bad news and not something
’Colin’ can solve in ten lines.
’The ten worse things you can do to your home’ should be read by every
first-time buyer before the enthusiasm to change everything manifests
itself. Your Home also contains useful advice on buying a vacuum
cleaner, previously the landlord’s responsibility. Why wasn’t it
launched three months ago when I was having sleepless nights over which
saucepan set to buy?
Jade Garrett, Campaign’s editorial assistant, is a recent first-time