It’s a new year and every magazine is chock full of star signs and
astrological predictions. So why should we be any different? Campaign
Media Business has decided to find out which star signs are best suited
to media people - and which have to struggle to climb the career
We have also taken the liberty of trying to predict what the future may
hold, while strenuously avoiding cliches about tall dark strangers and
gratuitous puns on the word Uranus.
For some expert advice, we enlisted the help of recruitment luminary and
occasional astrologer Gill Hollis, director of the Davies Company (to be
honest, this was her idea in the first place). Hollis tells us that
hard-working Gemini and ambitious Aries are the primary sales star
signs, and our straw poll of more than 30 media people seemed to bear
this out. Unexpectedly, quite a few media stars are sensitive Pisceans -
including Rupert Murdoch. On the other hand, Sagittarians were very thin
on the ground, as were Scorpios.
No doubt many of you will scoff at the suggestion that your career path
is written in the stars. But astrology has been around for 5,000 years
and is still popular, albeit with women’s weeklies and the creators of
breakfast TV programmes.
SAGITTARIUS 23 NOV-22 DECEMBER
You are optimistic, outgoing and free spirited. You like to be the boss
in any situation - which is bad if you’re a junior member of the sales
team. You are almost incapable of being dishonest, but this sometimes
makes you tactless. You are generous and inclined to be reckless with
money. You’re a natural gambler.
Prediction There will be some setbacks this year, but you will seek
solace in excess. Book a table at the Ivy now.
Notable Sagittarians Andy Barnes, Channel 4; Carol McCormack, Virgin
CAPRICORN 23 DECEMBER-20 JANUARY
Capricorn is the sign of organisation, ambition and will to succeed.
You are disciplined and determined, with a conservative streak. You
enjoy hard work to the extent that you sometimes find it hard to relax.
A typical publisher type, you aspire to a position of power.
Prediction The new year brings fresh challenges, but you will need to
throw your natural caution to the wind to overcome all the obstacles in
Notable Capricorns Mark Nall, 24/7 Media UK; Anna Barez, Lycos; Spencer
Berwin, JC Decaux.
AQUARIUS 21 JANUARY-19 FEBRUARY
There’s no pinning down groovy Aquarius, the sign of originality. You
might work well at a creative agency, because your natural flair for
off-the-wall ideas flourishes in a structured environment, where you can
kick against authority. You’re a seeker of truth, so flattering media
buyers or telling fibs about editorial content doesn’t come easily.
Prediction You need some cash to fund certain plans, so you’ll be
pushing for a promotion or a change of job.
Notable Aquarians Sly Bailey, IPC; Andy Jonesco, Express Newspapers.
PISCES 20 FEBRUARY-20 MARCH
Sensitive and mystical Pisces is a water sign, which explains your
inclination to go wherever the tide takes you. You are one of those
otherwise introverted types who lets rip at the office party (yes,
that’s your arse on the photocopier).
Your adaptability makes you a survivor, and you have a lucky streak.
Prediction Opportunities to make a killing will pile up.
Notable Pisceans Nicholas Coleridge, Conde Nast; David Connolly,
Starcom; Andrew Hirsch, John Brown Publishing; Rupert Murdoch, News
ARIES 21 MARCH-20 APRIL
You were born under one of the ideal media signs. Your enthusiasm and
charisma make you an inspiring individual. You face challenges
fearlessly and thrive on competition - tough pitches and negotiations
are grist to your mill.
Prediction Another fast-talker will try to force you into a corner.
Notable Arieans Colin Gottlieb, Manning Gottlieb Media; Duncan Edwards,
National Magazine Company; Caroline Marland, The Guardian; Katherine
Jacob, Virgin Radio; Michael Heseltine; Martin Bowley, Carlton Media
TAURUS 21 APRIL-20 MAY
Taurus is an earth sign, which is reflected in your dependable
You’re a good foot soldier, but don’t get trapped in that research unit
- if you put your mind to it you can get to the top. You like a
comfortable home and revel in the sensuous pleasures of food and
Prediction A brush with new technology finds you momentarily blinded by
science, but asking the right questions should put you back in
Notable Taureans Fru Hazlitt, Yahoo!; Colin Mills, Carat; Francis
Goodwin, Maiden Outdoor.
GEMINI 21 MAY-21 JUNE
Gemini is another classic media sign, as it governs communications, the
intellect and gossip. You’re just as likely to work in editorial as
sales, although as Gemini is also the sign of the twins, you are
probably in two minds as to which would suit you best. Your excellent
social skills make you popular at parties.
Prediction Stealth and strategic planning will help you hit an almost
Notable Geminis Felix Dennis, Dennis Publishing; Tom Toumazis, Emap;
John Brown; Chris Ingram, Tempus Group.
CANCER 22 JUNE-23 JULY
Cancer is sensitive, caring and compassionate but this is hidden beneath
a tough exterior. Another good communicator, you’re likely to make an
excellent media buyer, as you can play hard ball while also intuitively
recognising another’s vulnerability. Good with money, you also have a
sense of creativity which makes you adept at selling or marketing.
Prediction After a long period of stability, a sudden change will turn
your life upside-down.
Notable Cancerians Simon Rees, MindShare; Angie Lopez, Lycos.
LEO 24 JULY-23 AUGUST
You are creative, charismatic and larger-than-life, with a strong sense
of pride and an air of grandeur that will set you on the road to
becoming a cigar-puffing media mogul. A genial host and a natural
entertainer, your charm enables you to glide effortlessly up the career
ladder, dishing out advice to others as you go.
Prediction You will snare some excellent deals if you play your
Notable Leos Mark Mendoza, Mediapolis; Steve King, Zenith; Simon
Matthews, Optimedia; Andy Mitchell, DoubleClick; Andy Hart, Sunday
VIRGO 24 AUGUST-23 SEPTEMBER
Analytical, dedicated and discriminating, you are an ideal researcher or
media analyst. You are also a perfectionist and drive yourself as hard
as you drive others. Unfortunately, the only thanks you get for this are
comments like ’so, you’re a virgin, fnaar fnaar’ when you tell people
your star sign.
Prediction You enter the new year determined to make up for lost time,
but others may need whipping into shape.
Notable Virgos Carolyn McCall, The Guardian; David Campbell, Ginger
LIBRA 24 SEPTEMBER-23 OCTOBER
Diplomatic and fair, you’re a charmer who also loves to be charmed. You
to be admired for your taste and style, and you are probably a snappy
dresser. In spite of your need to be liked, you are strong willed - the
archetypal ’iron fist in a velvet glove’.
Prediction You begin the year calmly, but later on you let your dark
side take control in order to seal a crucial deal.
Notable Librans Mike Anderson, Metro; Mike Potter, Redwood Publishing;
Eric Clemenceau, Turner Broadcasting.
SCORPIO 24 OCTOBER-22 NOVEMBER
Intense and seductive, Scorpio is the sex symbol of the zodiac. You take
work seriously and have a thirst for power as well as pleasure. Your
well-hidden vulnerability can make you guarded. You could be an actor,
artist or an enigmatic boss of a large media concern.
Prediction Financial rewards trickle in at the beginning of the year,
and you could turn these into a flood if you convince others to loosen
their hands on the purse strings.
Notable Scorpios Christine Walker, Walker Media.