MEDIA: INSIDE EDGE: AN EXPERT’S VIEW

David Jowett is more than happy to add Inside Edge to his bathroom book list

David Jowett is more than happy to add Inside Edge to his bathroom book

list



Oh summer! The sound of leather on willow and the smell of fresh-cut

grass... yes I know I’m sad, but I love cricket. Why? It’s a one-on-one

battle within a team game. And it is for other, fellow-appreciators of

the game that I give my opinion of Inside Edge, a cricket magazine

launched this month.



The Cricketer and Wisden Monthly have been the major cricket titles for

many years but they both share the same tone - glossy, upmarket,

restrained and generally sitting-on-the-fence- type reporting. Enter

Inside Edge.



It, basically, is ‘tabloid cricket’. This is exactly the sort of read

you need to have in the bog. Dip in, dip out articles that are written

in a light-hearted, irreverent way and have an opinion on topics ranging

from cricketers’ freedom of speech to why Ray Illingworth is crap.

Cartoons, a cricket TV guide for the month, diaries and quotes of the

month (‘out of the way love’, from Ian Chappell to Benazir Bhutto as he

shoved past her, is my favourite) complete the fun.



Inside Edge set itself the task of becoming the ‘voice of cricket’,

producing a quality magazine for intelligent lovers of the game while

being humorous, hard-hitting and opinionated. It achieves all these

lofty aims, but the quality of the print stock leaves a lot to be

desired and could easily be mistaken for the paper you need after

reading this on the toilet.



Will people buy it? If you want an amusing, easy read, then fine. But

cricket fans can be a snobby bunch of trainspotters when it comes to the

subject of God’s own game and I think this probably means that Wisden

and The Cricketer will continue to dominate. Good try though Inside

Edge, my copy is already in the little boys’ room.



David Jowett is a TV buyer at the Media Centre



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