Media Insight selects Jenner for top office

Media Insight has named 29-year-old Toby Jenner as managing director after Kevin Grand announced he was quitting the agency.

Media Insight has named 29-year-old Toby Jenner as managing

director after Kevin Grand announced he was quitting the agency.



Grand has left Media Insight to set up his own media company although

the exact details of the project are still under wraps.



Jenner, his replacement, was previously media account director at Media

Insight, which is a sister agency to MindShare.



The new managing director joined the agency four years ago from MediaCom

TMB, where he handled a range of accounts including Smith-Kline Beecham

and Warner Brothers.



Since joining Media In-sight he has worked on the agency’s major

accounts including Telewest, Focus Do-It-All, the internet service

provider Chello Broadband and the ’enterprise revenue planning’ company

SAP. The agency lost the pounds 5 million account for the pan-European

internet bank First-e to BMP Solutions at the beginning of this

year.



Now Jenner has taken over the reins he is keen to expand Media Insight

and raise the media shop’s profile within the industry.



His first task is to recruit two senior business directors to work under

him, as well as hiring another planner/buyer which would push staff

numbers to around 16.



’I’m employing at a rate of knots,’ said Jenner. ’We haven’t got a bad

client list and we want to get good people.’



Grand headed Media Insight since it was first launched in 1994 to handle

planning, buying and administration of all of Ogilvy & Mather’s outdoor

work. A year later, the WPP-owned agency was launched as a full service

planning and buying shop.



Mandy Pooler, chief executive of MindShare and chairman of Media

Insight, commented on the management changes: ’Toby’s appointment

signals a real change for Media Insight.’



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