Media Insight has won the pan-European media planning and buying
brief for the computer games distributor, Interplay, worth pounds 6.5
million across the UK, France and Germany.
Up to pounds 3 million is earmarked for the UK and activity will kick
off next month to back the launch of a game called Wild 9.
The agency picked up the business after working for Interplay on a trial
Toby Jenner, Media Insight’s media account director, will head the
A forthcoming pounds 500,000 campaign will focus on games magazines. The
agency has also booked TV spots and the interiors and exteriors of
number nine buses in London, plus the inside of telephone boxes along
Interplay will also sponsor music festivals broadcast on the youth TV
channel, Rapture, this year.
Interplay, which recently floated on the US stock exchange, generates
its creative work in-house.