Media Insight wins as Virgin Interactive calls creative pitch

Virgin Interactive is reviewing its creative account out of Banks Hoggins O’Shea/FCB after increasing its planned adspend for the forthcoming year and pooling its pounds 5 million media planning and buying account into the WPP agency, Media Insight.

Virgin Interactive is reviewing its creative account out of Banks

Hoggins O’Shea/FCB after increasing its planned adspend for the

forthcoming year and pooling its pounds 5 million media planning and

buying account into the WPP agency, Media Insight.



Virgin Interactive’s media was also previously handled by Banks Hoggins,

but Media Insight was the incumbent on the Interplay business, which

merged its European operations with Virgin Interactive in February.

Mayhew Harper McCrea Advertising was responsible for the creative

work.



A Virgin spokesperson confirmed that creative work would now be focused

on as part of ’an overhaul of structure and agencies’.



The review will be a blow to Banks Hoggins, which won a Campaign silver

award only two months ago for an ad for Virgin’s Command & Conquer

game.



Media Insight will work on advertising campaigns for games such as

Messiah, Earthworm Jim 3D and Dino Crisis.



Larry Sparks, Virgin Interactive’s vice-president of marketing for

Europe, said: ’This is the first of many announcements regarding

strategic partnerships which can be expected from Virgin in the near

future. Our aim is to reaffirm Virgin’s reputation for consistency and

excellence throughout the pivotal territories of Europe in a very short

space of time.’



Toby Jenner, media account director at Media Insight, said: ’This

endorses our relationship with a client who continually challenges,

allowing us to further broaden traditional media thinking.’ The agency

will take up the account next month.



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