Media Lifeline: House & Garden

The popularity of the UK's best-selling lifestyle glossy shows no signs of abating.

1947: House & Garden, originally launched as an architecture title in the US in 1901, had initially crossed the Atlantic in 1920, when it became a section within the UK edition of Vogue. This section was discontinued during the Second World War, but the brand returns with a peacetime bang in 1947, launching as a standalone quarterly, priced three shillings.

1951: In 1950, it increases its frequency to every other month, then, in February 1951, it becomes a monthly, still at a coverprice of three shillings. A stable of writers including Hugh Casson, Harold Nicholson and Evelyn Waugh is joined by new contributors including Nancy Mitford, Vita Sackville-West and Yehudi Menhuin.

1963: The magazine's publisher, Conde Nast, acquires Wine & Food, the house journal of The Wine and Food Society, and the new property is merged with House & Garden. The title has carved a niche for itself as an interiors and lifestyle title, in contrast to the more austere approach of its US counterpart.

1994: Susan Crewe, the second cousin to the Duke of Devonshire and known as the author of Jennifer's Diary for Harpers & Queen, is appointed editor. She embarks on a modernisation programme, majoring on the title's lifestyle elements.

October 2007: With circulation now at 141,074, making it the UK's best-selling lifestyle glossy, House & Garden celebrates its 60th birthday with an issue featuring the interior designers John Fowler and David Hicks, plus tips on refurbishing one's French chateau.

Fast forward ...

2020: A continuing property boom, especially at the top end of the market, fuels vigorous circulation growth - which by now has easily surpassed the 250,000 mark. The outlook is far less rosy at Vogue, thanks to new Puritanism and a collapse in the couture sector - so the Vogue brand is now reconfigured as a fashion section within House & Garden.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).