Living TV is backing the launches of the new series of CSI: Miami and Criminal Minds with a £1 million integrated campaign to support the Friday night crime shows. The creative executions for CSI: Miami highlight key messages such as "CSI: Friday", while the ads for Criminal Minds feature a psychological test. The ads were created by The Gallery and Living TV's in-house teams.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).