’Hi Seb. You’re up on fashion aren’t you? (As if I’m going to say
no.) ’You’ve got good taste in clothes haven’t you?’ (As if I’m going to
say no.) ’Wanna write a piece on Loaded Fashion?’ (Yourself. Hole.
To be honest I’m not a big Loaded fan. I occasionally stare and dribble
just like the next punter, but surely that’s all there is to it?
Wrong. So how does Loaded Fashion differ from its aggressive
First, the editor’s female (at last) and second, surely a lack of B&B
(bums and breasts) means it shouldn’t wear Loaded’s name?
When it first landed on my desk, I was somewhat dubious - is there room
for another men’s magazine? However, I have nothing but praise for this
latest offering. One of the great things is its accessibility. For me,
it puts that little bit of fun back into fashion. To coin a phrase, it
isn’t fashion for fashion’s sake - the photography actually lets you see
The clothes themselves are affordable and, refreshingly, it isn’t
plastered with page after page of advertising. (Kettle. Pot. Black.
Calling.) Let’s hope it stays that way. Fashion wise, the clothes are
Maharish’s going to be huge.
Basically, there’s something for everyone - a great spread on denim,
some fun shirts to choose from, a ’fashion on film’ spread for every Guy
Ritchie wannabe and an interview with Agent Provocateur’s Joe Corrie
brings it back into the realms of big brother.
Personally I prefer it to Loaded itself, but then again I’ve always been
a bit of a girl. It’s Loaded with fashion sense. No pants.