MEDIA: LOADED FASHION: AN EXPERT’S VIEW - Sebastian Bishop thinks a well-dressed chap needs a copy of Loaded Fashion

’Hi Seb. You’re up on fashion aren’t you? (As if I’m going to say no.) ’You’ve got good taste in clothes haven’t you?’ (As if I’m going to say no.) ’Wanna write a piece on Loaded Fashion?’ (Yourself. Hole. Dig.)

’Hi Seb. You’re up on fashion aren’t you? (As if I’m going to say

no.) ’You’ve got good taste in clothes haven’t you?’ (As if I’m going to

say no.) ’Wanna write a piece on Loaded Fashion?’ (Yourself. Hole.

Dig.)



To be honest I’m not a big Loaded fan. I occasionally stare and dribble

just like the next punter, but surely that’s all there is to it?



Wrong. So how does Loaded Fashion differ from its aggressive

brother?



First, the editor’s female (at last) and second, surely a lack of B&B

(bums and breasts) means it shouldn’t wear Loaded’s name?



When it first landed on my desk, I was somewhat dubious - is there room

for another men’s magazine? However, I have nothing but praise for this

latest offering. One of the great things is its accessibility. For me,

it puts that little bit of fun back into fashion. To coin a phrase, it

isn’t fashion for fashion’s sake - the photography actually lets you see

the clothes.



The clothes themselves are affordable and, refreshingly, it isn’t

plastered with page after page of advertising. (Kettle. Pot. Black.

Calling.) Let’s hope it stays that way. Fashion wise, the clothes are

brilliantly wearable.



Maharish’s going to be huge.



Basically, there’s something for everyone - a great spread on denim,

some fun shirts to choose from, a ’fashion on film’ spread for every Guy

Ritchie wannabe and an interview with Agent Provocateur’s Joe Corrie

brings it back into the realms of big brother.



Personally I prefer it to Loaded itself, but then again I’ve always been

a bit of a girl. It’s Loaded with fashion sense. No pants.



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