MEDIA: MAD ABOUT BOYS - AN EXPERT'S VIEW. Nellie Eden reviews the launch issue of Mad About Boys, Planet Three's new magazine for girls

Normally, I would spend my pocket money on Sabrina's Secrets (based on the television programme Sabrina the Teenage Witch) and The Simpsons.

Normally, I would spend my pocket money on Sabrina's Secrets (based on the television programme Sabrina the Teenage Witch) and The Simpsons.

I used to read Girltalk when I was younger, but stopped because it got too babyish, so that's what I'm comparing the new Mad About Boys with.

Unlike my mum and my brother, I would not be embarrassed to be seen with a magazine with this title - except by my form teacher.

I didn't like the cover as the girl looked tarty, with too much make-up and silly plastic necklace and rings. Although my friends and I like to dress up to go out, this girl is way too over the top. I liked the blow-up frame, which I thought was cute.

Inside, I quite liked a couple of things, but I felt that most of it was cheesy.

The things I enjoyed were Tinsel Talk, news of pop and film stars, and Girl Chat, which was a girl telling us about her embarrassing pimple story.

I thought the fashion was quite good. The last thing I liked was 'Who's your ideal guy?', not because it was about boys but because all my friends and I love quizzes.

I despised February Valentines, because I'm only ten and I'm not that interested in boys. These boys are all aged 14 to 17 years old and are therefore way too old for me.

I also did not enjoy the comic strip Meg's Days because it was boring and useless.

Overall I think it looks like lots of other girls' magazines with the same old stuff about dates, clothes, fashion, hair and accessories. I like Sabrina's Secrets and The Simpsons magazines because they are really funny and have great jokes or stories that can make me laugh. The only thing that made me laugh in Mad About Boys was the pimple story and that was only about five sentences long.

What should a comic for ten-year-olds include? I think they should have fashion, but also more quizzes and stories and more news about the things we love such as Popstars, Hello Kitty, Buffy the Vampire Slayer and Sabrina, Eastenders, Beanie Babies, Miffy and sports (girls are interested in football), and lots more funny things. Of the grown-up magazines my mum brings home, I like Hello! and Heat. They're corny but I like finding out all the facts about the stars across the world. I really like teasing my brother with pictures of Martine McCutcheon (he hates her).

Mum gets the last word: 'I think Nellie's natural frankness bodes well for a career in press buying, and her taste in jewellery is inherited. Interesting that we older girls complain about the sameness of women's mags and the lack of humour too.'

Nellie Eden is the ten-and-a-half-year-old daughter of Mandy Pooler, MindShare UK's chief executive



Publisher Planet Three

Price pounds 1.50

Print run 100,000

Frequency Monthly

Target group Girls aged nine to 13 years

Advertisers To be sought for future issues.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).