MEDIA: MEDIA CHOICE - Fcuk's billboard spoof at Oxford Circus

Stevie Spring, the chief executive of Clear Channel UK, picks Fcuk's billboard spoof at Oxford Circus.

"What the Fcuk? That's what I thought when I saw the latest window display for French Connection at Oxford Circus. More O'Ferrall, the nameplate of the UK's biggest supersite company - my billboard brand - had been transformed into More O'Fcuk. Time to bring in the lawyers. Time to write to Stephen Marks. Time to ring Clever Trevor. Then I laughed. Fcuk is one of my favourite campaigns. Abortive forays into telly aside, it's a consistent investor in billboards, using the medium with wit and style and innovation. And imitation is the sincerest form of flattery. If Newky Brown can spoof Opium and Kaliber can spoof 'Hello boys' with such confidence - I surely could let this one pass."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).