MEDIA: MEDIA CHOICE

Belinda Archer, Campaign’s news editor, chooses Saatchi and Saatchi’s TV commercial for Schweppes’s soft drink, Oasis, which was booked into the Brit Awards programme on ITV last Tuesday night: ‘This was a groovily cheeky bit of media placement, booking a spot for Oasis first in the last break of the Brits, just before its more musical Britpopping namesake walked up on stage to collect the award for Best Band.’ Agency: Saatchi and Saatchi, media planner: Ron Mudge, media buyer: Bruce McGowan

Belinda Archer, Campaign’s news editor, chooses Saatchi and Saatchi’s TV

commercial for Schweppes’s soft drink, Oasis, which was booked into the

Brit Awards programme on ITV last Tuesday night: ‘This was a groovily

cheeky bit of media placement, booking a spot for Oasis first in the

last break of the Brits, just before its more musical Britpopping

namesake walked up on stage to collect the award for Best Band.’ Agency:

Saatchi and Saatchi, media planner: Ron Mudge, media buyer: Bruce

McGowan



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