MEDIA: MEDIA CHOICE

Paul Catmur, a copy-writer at Young and Rubicam, chooses the press ad for Bermuda Tourism that appeared in the 26 January edition of the Independent newspaper. ‘With a little thought, small space ads can be far more intrusive than their puny dimensions might suggest. Advertising among share prices should attract those able to appreciate the rather pricey charms of Bermuda and the use of colour in an otherwise drab setting allows the ad to dominate the whole page.’ Media planning/buying: Neil Harrison, Austin West, creative: CIB Advertising and Marketing

Paul Catmur, a copy-writer at Young and Rubicam, chooses the press ad

for Bermuda Tourism that appeared in the 26 January edition of the

Independent newspaper. ‘With a little thought, small space ads can be

far more intrusive than their puny dimensions might suggest. Advertising

among share prices should attract those able to appreciate the rather

pricey charms of Bermuda and the use of colour in an otherwise drab

setting allows the ad to dominate the whole page.’ Media

planning/buying: Neil Harrison, Austin West, creative: CIB Advertising

and Marketing



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).