MEDIA: MEDIA CHOICE

Claire Beale chooses the COI/Home Office ad run in the break of Fire- Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in house fires - ITV’s live tribute to fire crews was very timely. As was the positioning of this ad for home smoke alarms. It’s not part of a current campaign, but the opportunity for a pertinent message was too good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep, the Media Centre, creative: Euro RSCG Wnek Gosper

Claire Beale chooses the COI/Home Office ad run in the break of Fire-

Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in

house fires - ITV’s live tribute to fire crews was very timely. As was

the positioning of this ad for home smoke alarms. It’s not part of a

current campaign, but the opportunity for a pertinent message was too

good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep,

the Media Centre, creative: Euro RSCG Wnek Gosper



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).