MEDIA: MEDIA CHOICE

Jon Hopkins, the advertising co-ordinator at the Prudential, chooses the ad for the movie, From Dusk till Dawn, on Sky Movies last weekend. ‘On Saturday night over the bank holiday weekend I eagerly awaited the premiere of Tarantino’s Pulp Fiction. But wait, at just before 10 o’clock I got a two-minute ad for Tarantino’s latest vehicle, From Dusk till Dawn. The timing was so good that this time I might make it from the armchair to the cinema.’ Media planner: Giles Hadman, buyers: David Elliot, Geoff Seeley, BBJ Media Services, creative: in-house (Disney)

Jon Hopkins, the advertising co-ordinator at the Prudential, chooses the

ad for the movie, From Dusk till Dawn, on Sky Movies last weekend. ‘On

Saturday night over the bank holiday weekend I eagerly awaited the

premiere of Tarantino’s Pulp Fiction. But wait, at just before 10

o’clock I got a two-minute ad for Tarantino’s latest vehicle, From Dusk

till Dawn. The timing was so good that this time I might make it from

the armchair to the cinema.’ Media planner: Giles Hadman, buyers: David

Elliot, Geoff Seeley, BBJ Media Services, creative: in-house (Disney)



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).