MEDIA: MEDIA CHOICE

James Walker, the media development director at J. Walter Thompson, chooses CIA Medianetwork’s April Fool’s day spoof in last week’s Media Guardian. ‘What are the elements of creative media placement at its best - proximity to appropriate editorial material, topicality and a response mechanism that would appeal to your audience? CIA’s ‘urgent news on Channel Five’ had all the right ingredients: first page of the Media Guardian and a Website as the response vehicle. Full marks for media placement, the only problem was that the joke (D. Brook technology to boost Channel Five reception), while certainly topical, wasn’t really funny.’ Idea: Mike Anderson, media buying: David Fletcher, both at CIA Medianetwork

James Walker, the media development director at J. Walter Thompson,

chooses CIA Medianetwork’s April Fool’s day spoof in last week’s Media

Guardian. ‘What are the elements of creative media placement at its best

- proximity to appropriate editorial material, topicality and a response

mechanism that would appeal to your audience? CIA’s ‘urgent news on

Channel Five’ had all the right ingredients: first page of the Media

Guardian and a Website as the response vehicle. Full marks for media

placement, the only problem was that the joke (D. Brook technology to

boost Channel Five reception), while certainly topical, wasn’t really

funny.’ Idea: Mike Anderson, media buying: David Fletcher, both at CIA

Medianetwork



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).