MEDIA: MEDIA CHOICE

Charlie Makin of Booth Lockett Makin chooses Knight Leach Delaney’s ad for Red Bull, which ran in the Times last Thursday. ‘The ad ran as two consecutive right-hand strips across the arts pages. They use the da da dada music from Mission Impossible under the review of the film. It’s a brilliant way of making a couple of small spaces work harder than a double-page spread, cheekily using the review of the film to make Red Bull seem contemporary and emphasising the brand’s proposition of energy.’ Creative: Knight Leach Delaney, media planner: Paul Phelps, media buyer: Duncan Collins, All Media Services

Charlie Makin of Booth Lockett Makin chooses Knight Leach Delaney’s ad

for Red Bull, which ran in the Times last Thursday. ‘The ad ran as two

consecutive right-hand strips across the arts pages. They use the da da

dada music from Mission Impossible under the review of the film. It’s a

brilliant way of making a couple of small spaces work harder than a

double-page spread, cheekily using the review of the film to make Red

Bull seem contemporary and emphasising the brand’s proposition of

energy.’ Creative: Knight Leach Delaney, media planner: Paul Phelps,

media buyer: Duncan Collins, All Media Services



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